Snapchat Imagine Lens: Create your own AI filters with simple text

Snapchat has just announced a significant new feature for its Snapchat+ Platinum and Lens+ subscribers: The Imagine Lens feature, which allows users to generate custom images and effects from simple text prompts.

With Imagine Lens, there’s no need to go through Lens Studio to create your own filters. Now, all you have to do is type a command like “turn me into a robot” or “create a fluffy dog,” and the AI will handle the rest.

You can then refine the output by modifying the text in the caption bar.

Snapchat Imagine Lens: Pre-Made Effects for Fun

In addition to freeform creations, Snapchat offers ready-to-use prompts such as “make me a comic strip with a heroic ending,” “turn me into a funny caricature,” or “place this person parachuting.” This adds to the already diverse catalog of lenses available in the carousel.

To generate these lenses, Snapchat combines its internal models with cutting-edge industry AI technology to ensure optimal quality. This innovation builds on other AI features already present in the app, such as MyAI and automatic image generation.

Exclusive to Premium Subscribers

The Imagine Lens feature from Snapchat will be available in the section reserved for Snapchat+ Platinum and Lens+ subscribers. As such, it is a premium feature that enhances the appeal of the social network’s paid plans.

With Imagine Lens, Snapchat takes another step in enhancing creativity through AI. Premium users can now easily invent and customize their own filters, leading to even more original and viral content.