Samsung Hits Historic Record on the Stock Market Thanks to AI and the Memory Chip Boom
This is a pivotal moment for the South Korean giant. Samsung Electronics’ shares surged by 6.1% on Friday to 94,400 wons (approximately $66), achieving an all-time high on the stock market.
With an estimated market capitalization of 620 trillion wons ($433.7 billion), Samsung remains the largest company in South Korea — and one of the most closely watched by technology investors worldwide.
Since January, the stock has climbed by 77%, fueled by excitement surrounding artificial intelligence and an expected massive rebound in the semiconductor market.
AI and Memory: Samsung’s New “Supercycle”
According to Shawn Oh, a trader at NH Investment & Securities, Samsung’s recovery is directly linked to its strategic position in the AI supply chain: “Samsung is finally closing its valuation gap due to advanced discussions with Nvidia regarding the supply of high-bandwidth memory (HBM). The negotiations involve volumes, prices, and delivery schedules.”
In other words, Samsung may soon provide Nvidia — and other AI players — with essential memory components needed to train and operate next-generation artificial intelligence models.
Analysts are describing a “supercycle” for memory, characterized by a sustained increase in prices for DRAM and NAND due to component shortages.
Morgan Stanley Raises Its Price Target
Following this, Morgan Stanley has raised its price target by 14% to 111,000 wons (approximately $77.65). This implies an additional upside potential of nearly 18% for the stock. Analysts justify this revision by an anticipated increase in memory prices in the fourth quarter of 2025, a trend that could extend into 2026.
This trend recalls previous big cycles in the industry, but with an unprecedented driver: artificial intelligence, which has become as strategically important as smartphones or cloud servers.
“This is Samsung’s AI Moment”
For Haris Khurshid, Chief Investment Officer at Karobaar Capital LP (Chicago), this surge marks a turning point: “Samsung is finally experiencing its AI moment. This rally is not just about chips but about the belief that Samsung won’t miss this wave like it did in the past.”
This renewed confidence is not limited to local investors. Unlike the 2021 surge, driven by individual investors during the pandemic, the 2025 rally is fueled by foreign funds, particularly those focused on AI stocks like Nvidia, Alphabet, or AMD.
The global context is favoring Samsung:
- The Kospi, Seoul’s main stock index, has already gained 50% this year.
- Shares of SK Hynix, Samsung’s direct competitor in memory, have skyrocketed by 146%.
- The rumour of a new partnership between Samsung Foundry and Qualcomm on the Snapdragon 8 Elite Gen 5 “for Galaxy”, coupled with better yield from 2nm fabrication, further bolsters market optimism.
In short, everything is aligning: Samsung could become a key player in the AI boom, after missing out during the early days of Nvidia and OpenAI.
This Monday morning in Seoul, the stock experienced a profit-taking of 2.97%, falling to 91,600 wons (approximately $64.15). However, this technical correction does not undermine the upward momentum: institutional investors seem to continue accumulating on dips, betting on the long-term growth of the AI sector and high-performance storage.
