RedMagic mocks the iPhone 17 Pro and its large camera bumps.
This week, the gaming brand RedMagic is making headlines—not for its impressive performance, but for its cheeky marketing approach. Just days after the official launch of its latest smartphone, the RedMagic 11 Pro+, in China, the company released a short animated video directly mocking industry giants, particularly Apple.
A ‘Roller’ Against Camera Bumps
The video features a small steamroller crushing the massive camera blocks commonly seen on modern flagship smartphones—an obvious jab at the bulky rear design of the iPhone 17 Pro.
RedMagic’s message is clear: “Why stick out when you can blend in?” The brand emphasizes one of the highlights of its latest models: a flush camera module with no protrusions. This design is both aesthetic and practical—no more wobbling on the table, and a more seamless grip.
When your phone’s too bumpy… We fixed that 😎 #REDMAGIC11Pro pic.twitter.com/WEVl4VRs4T
— REDMAGIC (@redmagicgaming) October 23, 2025
To dispel any doubts, RedMagic shared several photos taken with the RedMagic 11 Pro+. The images displayed minimal noise, excellent sharpness, and well-balanced colors, proving that compactness doesn’t necessarily mean compromise.
A Familiar Tactic for RedMagic
This isn’t the first time the gaming brand has poked fun at Apple. In previous campaigns, they have already lampooned the iPhone’s overheating issues during gaming sessions.
Moreover, the timing of this latest jab is no coincidence: with a global launch set for November 3, the viral buzz from the video serves as a free marketing campaign.
A Clever Troll or a Real Strategy?
Whether one views it as a humorous quip or a calculated communication strategy, one thing is certain: RedMagic knows how to generate buzz—this time without necessarily topping performance benchmarks.
