Meta will soon use your conversations with its AI to personalize ads and content

Starting December 16, Meta will begin utilizing your interactions with its AI assistant — whether they are text-based or voice-based — to refine advertising and recommendations on its platforms.

For example, if you discuss hiking with Meta AI, you might later see Facebook groups about hiking, posts from friends mentioning local trails, or advertisements for hiking boots appearing in your feed.

Meta compares this approach to what it already does when you like a page or engage with specific content. The difference is that now your queries to the AI will be added to your advertising profile.

First Notifications on October 7

Users will receive an official notification starting October 7. The rollout will include most countries, excluding the UK, the European Union, and South Korea, where Meta is still addressing regulatory issues.

The company states that certain sensitive topics will be excluded from this personalization: religious beliefs, political opinions, health, sexual orientation, ethnic origin, unions, and philosophical beliefs. “Our existing policies around sensitive information will continue to apply,” stated Christy Harris, Meta’s privacy chief.

Meta also clarifies that encrypted conversations in Messenger or WhatsApp will not be affected. However, if you have linked your accounts in the Accounts Center, your interactions with Meta AI in one app (like WhatsApp) can influence the ads and suggestions shown on another app (like Instagram).

No Complete Opt-Out Available

You will still be able to manage your advertising preferences through the settings, but it will not be possible to completely disable the use of your discussions with the AI for personalization purposes.