In response to protests, Google has created a special step for developers to submit their apps outside of the Play Store. This decision follows the company’s intention to complicate sideloading, a measure that was poorly received by the community.
It’s worth noting that many creators offer their apps outside of the Play Store, although some eventually get listed, like the new emulator for Windows games from Steam. But why is Google fighting against sideloading? The California-based company defends itself on the Android Developers blog, explaining that it wants to combat scams.
Google changes its strategy for Android sideloading
Scammers often convince their victims to install malicious apps under the pretense of security. These apps are available outside the Play Store and affect millions of people every year.
However, Google’s solution has created a significant problem. Android has blocked not only scammers but also developers who wanted to test their creations. The negative feedback has led the Mountain View firm to adjust its strategy by introducing a new step to allow app downloads from unverified developers.
“We designed this flow specifically to resist coercion, ensuring that users are not tricked into bypassing these security checks under pressure from a scammer. It will also include clear warnings to ensure that users fully understand the risks involved, but ultimately, it puts the choice in their hands,” Google states in its official communication.
Google goes further with app verification
1/6 Keeping users safe on Android is our top priority. Today, we’re sharing an update on our new developer verification requirements – why they are critical to fighting modern scams, and how we’re adjusting our approach based on community feedback. 👇
— Sameer Samat (@ssamat) November 13, 2025
Google will also add a category of accounts for students and hobbyists. These profiles will allow apps to be submitted to a limited number of devices without full verification. This exception ensures that Android can still serve educational and experimental purposes, which has always been its philosophy.
The manual installation of an APK file on Android already includes several security steps. Some Chinese manufacturers even display warnings and a 10-second countdown for users to wait. Google plans to add further steps to this already complicated process.
Additionally, Google is opening developer verification through the Android Developers console for those who wish to distribute apps outside of the Play Store. This requirement will take effect in 2026, but creators already have the option to start the authentication process. Invitations will also be sent to developers on the Play Store starting November 25, 2025, so they can comply with the new requirements in advance.
Source: Android Developers Blog
