Apple collaborates with Real Madrid for a unique immersive experience at Santiago Bernabéu through Apple Vision Pro.
On October 22, 2025, over thirty ultra-high-definition cameras flooded the Santiago Bernabéu stadium during the Real Madrid-Juventus match. These devices, equipped for 3D filming at 180 degrees, captured every moment from every angle — from the players entering the tunnel to the cheers of the crowd, the sweat on the bench, and even the conversations in the locker room. The outcome will be an exclusive documentary titled “Infinite Bernabéu,” scheduled for release in 2026 on Apple Vision Pro.
Florentino Pérez and Eddy Cue unite
The official announcement took the form of a joint interview between Florentino Pérez, president of Real Madrid, and Eddy Cue, Apple’s vice president in charge of services. The two leaders share a common vision: to open the doors of Bernabéu to the whole world.
Pérez describes a “limitless stadium” where every fan, no matter where they are on the planet, can feel the emotion of being physically present. Cue sees this project as the first major sports demonstration of the Apple Vision Pro.
The Madrid club becomes the first major European football giant to work closely with Apple in this area. After a successful initial test with the Los Angeles Lakers in the NBA, the California brand is making a decisive entry into global football.
Although Kylian Mbappé is not directly mentioned in the announcement, his influence looms large over the entire partnership. Having joined Real Madrid last summer, the Frenchman embodies the club’s new era.
The footage filmed during the match against Juventus places him at the heart of the action. By centering the star in the immersive experience, Apple and Real Madrid ensure tremendous media impact.
Transform your living room into the Bernabéu: an experience that will make you jealous
This partnership goes beyond a mere documentary. Real Madrid is also including next-generation digital tickets in Apple Wallet. Weather updates, transport options, and stadium maps will all be available directly on spectators’ iPhones. The club aims to offer the ultimate premium football experience.
Currently, no live broadcast is planned, and the documentary is set for release by early 2026 at the earliest. However, both partners suggest that this initial step is just the beginning.
With Mbappé as an unwitting poster boy and the Apple Vision Pro as the ultimate tool, Real Madrid and Apple have ushered in a new era of football spectacles.
Starting in 2026, fans will experience Santiago Bernabéu like never before, through an immersive documentary filmed from every angle for the Apple Vision Pro: locker rooms, pitch, stands… A complete dive into the Madrid atmosphere, created by the duo Eddy Cue and Florentino Pérez.
