According to Bloomberg, Apple is preparing an entry-level MacBook priced under 920 euros for the first half of 2026. This is a very aggressive pricing strategy aimed at the Windows PC market, specifically targeting the mid-range segment while manufacturers currently offer budget models.
Microsoft is facing challenges. Despite the end of support for Windows 10, millions of users continue to use the operating system. The latest version of the OS has been rejected by the community, which is now seeking alternatives.
Apple is preparing an entry-level MacBook to compete with Windows
Among these alternatives are various Linux distributions, but that’s not all. Recent information has revealed that the cessation of support for Windows 10 has benefited Apple’s MacBook. A budget-friendly version, as mentioned by Bloomberg , could significantly impact Microsoft. Rumors suggest that this laptop will be equipped with an A18 Pro chip (the same as the iPhone 16 Pro), featuring a 13-inch display and a premium aluminum chassis.
In short, this could pose a serious threat to Microsoft and other Windows PC manufacturers, who currently dominate the price range between 460 and 645 euros. These companies are still producing laptops with minimal specifications that often feel very cheap, resulting in disappointing performance for the price.
Thus, a MacBook priced under 920 euros could be tremendously successful and harmful to Microsoft. Most buyers with limited budgets do not choose Windows out of love for the operating system.
Microsoft’s business is threatened by Apple
Therefore, a superior alternative designed by Apple, whose reputation is well-established, would significantly hinder Microsoft and all its partners. The A18 Pro processor is expected to equip this entry-level MacBook, according to Bloomberg, providing similar performance to a MacBook Air M1 with impressive battery life.
The battery is reportedly capable of lasting a full day on a single charge. The display will be slightly smaller than that of the MacBook Air, around 13 inches. To ensure customer satisfaction, the display quality will be excellent, though it will not be touch-sensitive. Thus, the Windows laptop market may not offer any new laptops at this price point that can compete with the entry-level MacBook as described in the reports. Microsoft’s reputation isn’t the best, and this offensive move by Apple could really change the game.
Many consumers might be inclined to switch to macOS and move away from Windows. A quick online search reveals that more and more people are looking to escape the Microsoft operating system, which continues to face numerous bugs. Additionally, Windows 11 is forcefully integrating AI features that no one is asking for.
Source: Bloomberg
