IKEA wants to help you sleep better with… a bed for your phone

If your smartphone keeps you awake at night, IKEA may have found a funny yet ingenious solution: a mini NFC bed for your phone designed to help you disconnect from screens at night.

Called the “Phone Sleep Collection,” this gadget is part of a new campaign launched by IKEA UAE, and—true to the brand’s tradition—it requires some assembly.

IKEA Invents a Connected Mini-Bed for Your Smartphone

The concept, showcased on YouTube, resembles a real miniature bed equipped with an integrated NFC chip. Once the IKEA app is installed on your smartphone (iOS or Android), it automatically recognizes when you place the phone on the bed and records the “rest” time.

The goal? Seven hours of sleep per night, for both you and your phone.

A Reward for Good Sleep

The mini-bed is offered with any purchase of 750 dirhams (approximately 175 euros) from IKEA UAE’s “Complete Sleep” collection. To encourage customers, IKEA provides a voucher worth about 24 euros to those who manage to let their phone “sleep” for seven consecutive nights.

A Fun Yet Smart Idea

Behind the humorous marketing angle, the Phone Sleep Bed is based on a serious concept: reducing nighttime doomscrolling. Social media and notifications stimulate dopamine, delaying sleep— a phenomenon that even Android 16 attempts to counter with its Digital Wellbeing mode.

However, while others advocate for a minimalist phone like the Light Phone III, IKEA offers a gentler approach: keep your smartphone… but teach it to sleep too.

Humorous Gadget or Real Anti-Screen Solution?

Whether viewed as a marketing stunt or an ingenious idea, the Phone Sleep Bed illustrates how a bit of humor and Scandinavian design can transform a simple daily gesture into a tool for digital well-being.