The End of Windows 10 Benefits Apple Significantly, According to Counterpoint Research. In the third quarter of 2025, Mac sales surged by 14.9%, outpacing the PC market’s growth of 8.1%. Disappointed former Windows users are thus turning to Apple following the end of support for Windows 10.
But why switch to macOS after the end of Windows 10, which also benefits a Linux distribution? Apple attracts users with the hardware and software optimization of its PCs, including the new MacBook Pro M5. Cupertino’s ecosystem is straightforward to navigate without unnecessary configurations or drivers. Windows 11 frequently encounters bugs, a problem not seen with macOS, which is also regarded as more secure than Microsoft’s operating system.
Windows remains appreciated, but a question arises: will professionals also consider switching to macOS in addition to individuals? Yes, the operating system has a stronghold among creatives like filmmakers, graphic designers, and others. However, this may not hold true for tertiary sector companies. Perhaps Apple will succeed in reaching markets like business services, education, or healthcare.
One thing is certain: Windows 11 is extremely unpopular, and it is unclear whether Microsoft’s efforts to impose it will change anything. It’s important to note that Windows 10 users are no longer protected, but they have the option to subscribe to an additional year of protection for a fee. Fortunately, European users are not affected and continue to have access to this extended support without any cost.
Microsoft’s decision is also causing unrest as an association is demanding that support be extended until 2030. Without security updates, millions of PCs will be vulnerable to cyberattacks, and Microsoft Defender won’t be able to provide any protection.
Source: Counterpoint Research
