Samsung mocks the iPhone Air in a Galaxy S25 Edge ad
As sales of the Galaxy S25 Edge struggle to gain traction and its future seemed uncertain, Samsung surprised everyone with a humorous advertisement targeting its major competitor, the iPhone Air.
However, behind the jest, the South Korean brand seizes the opportunity to highlight a genuine technical advantage of its smartphone.
“The Other Slim Phone”
In the ad, Samsung refers to the iPhone Air as “the other slim phone” — a light-hearted jab that is clearly identifiable. The video presents a direct comparison between the two devices: while zooming in on a photo, the Galaxy S25 Edge demonstrates superior detail where the iPhone Air quickly reveals its limits.
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The implication is clear: despite its ultra-thin design, the iPhone Air suffers from compromises in photo quality, a point some buyers have already noted, prompting them to switch back to a standard iPhone 17.
The Galaxy S26 Edge Not Being Cancelled After All
This advertisement comes at a strategic moment. Recently, several rumors suggested that Samsung had canceled the Galaxy S26 Edge due to disappointing sales of its predecessor. However, other sources have since contradicted these claims — and the release of an ad focusing on the Edge lineup seems to confirm that Samsung is not yet done.
After all, it would be surprising for the brand to promote a series it intends to abandon.
Hope for “Ultra-Thin” Models
The Galaxy Edge and iPhone Air are exploring the same path: that of extremely thin smartphones, even at the cost of certain aspects like battery life or optical zoom. However, according to several analysts, these models could become much more attractive with the advent of silicon batteries, which can provide more battery life in a compact format.
Currently, the iPhone Air only has one camera sensor, but Apple — like Samsung — could quickly address this.
Behind its mocking tone, Samsung’s new ad conveys a clear message: the Galaxy S26 Edge is indeed in the works. This time, it could be refined… without compromising on power or photography.
