iPhone Air: Has Apple Replaced the Plus Models for No Reason?
Apple has decided to move on from the “Plus” models, introducing a new line: the iPhone Air. The issue? History appears to be repeating itself.
Much like the earlier mini models, the Plus variants didn’t sell well enough. Apple hoped this new design would finally attract its audience—an iPhone that is thinner and more stylish, capable of competing with both the base iPhone 17 and the Pro versions.
However, initial sales figures indicate otherwise.
The iPhone Air is selling worse than the Plus models
According to a report from an industry analyst, the iPhone Air is experiencing lower sales than the previous Plus models it was meant to replace. In response to this underperformance, Apple has already made significant cuts to its production.
The product has received mixed feedback: while some users love its ultra-slim design, others return it after a few days, opting for a standard iPhone 17 or a Pro model instead.
The most frequently cited reasons for dissatisfaction? Lower battery life and a weaker camera.
Should we anticipate an abandonment like Samsung?
The case of Samsung offers little reassurance: barely a year after launching the Galaxy S25 Edge, the company discontinued the model in favor of returning to more profitable Plus versions.
Does this mean a similar fate awaits Apple? Not for the moment. Reports suggest that the Cupertino-based company plans to continue the iPhone Air line for several more years, aiming to establish it as the new standard for “mainstream” iPhones, even if it means modifying the offering over time.
A promising concept, but still immature
The concept behind the iPhone Air—an ultra-thin, lightweight, and stylish smartphone—holds potential. However, as the article points out, this emerging category still lacks maturity, particularly in terms of battery technology. Chinese manufacturers have begun adopting silicon-carbon batteries that are denser and more efficient. Once this technology is incorporated, these slim phones could truly gain traction.
What do you think? Should Apple abandon the iPhone Air or give it a second chance?
