Honor inaugurates its first ALPHA Global Flagship Store in Shenzhen
Honor takes a significant step in its AI first strategy with the opening of its ALPHA Global Flagship Store in the Shenzhen Bay MixC shopping mall.
Described as an AI Smart Living Innovation Hub, this space aims to transcend the traditional retail role, becoming a convergence point for technology, design, and culture.
From Alpha Plan to Reality
Unveiled at MWC Barcelona 2025, the HONOR ALPHA PLAN signified the brand’s ambition to transition from a smartphone manufacturer to a leader in a global AI device ecosystem. The new Flagship Store in Shenzhen embodies this shift, emphasizing openness and collaboration.
