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How important is a fast loading Website?

How important is a fast loading Website?
March 18
10:32 2019

Did you know that the 14 top mobile retail sites in the industry average only a 4.73 second response time? Not only that but Amazon leads them all with a response time of just 2.85 seconds! OK, your website response time might not ever rival Amazon’s but there are a few tricks you can learn for accelerating your website speed.

Making a Good First Impression

It’s a proven fact that your website speed is the very first impression that you make when a consumer visits your site. In fact, 40 percent of visitors could end up simply abandoning your website if it takes too long to load. You should be aiming for a three-to-five second load time to keep them from letting their fingers do the walking and just walk away. To where? Well, probably right on over to your competitor’s site.

End Visitor Frustration

There’s really nothing that can frustrate and even infuriate a visitor to your site like slow speed. It’s not just bad for your visitors but very bad for you as a website owner as well. These days, websites are used not only for doing online business but also for sharing useful information with the rest of the world. Whether you’re a retail website owner, a service provider, a photographer showcasing your work, an artist striving to get your voice heard by others, a teacher or provider of DIY tutorials wanting to share your knowledge, or even a stay-at-home mom starting a blog, it’s seriously important that you have an effective website. And, one of the main factors needed for making any website effective is, of course, speed.

Make Speed a Top Priority

Let’s face it, the speed of your website can literally make or break it. Speed affects not only your traffic, but also your conversions, page views, sales, and your entire reputation. When you make it faster, you’re improving your business and helping it grow. In fact, recent studies show that a whopping 47 percent of users are actually expecting websites to load in two seconds or less. That’s even faster than Amazon! That’s exactly why website speeds play such an important role in the success of your online business and needs to become a top priority if your goal is standing out from your competition. Speeding it up will not only bring positive results when it comes to your conversions and page views, but you’ll also be providing a much better user experience for your visitors. And, the bottom line is that happy visitors become returning visitors.

Slow Sites Kill Conversions

Everybody in business knows that you can’t build your brand and a solid customer base without conversions. And, the sad fact is that a slow website can kill those conversions. Not only do you not get effective SEO via better rankings but you build up a gang of visitors who are angry, dissatisfied, and ultimately only good customers for your competition. Don’t help your competition by having slow loading pages when theres are surely going to be faster. The big names in business have already found out how important speed is for their sites. Shouldn’t you do so, too?

For example:

~ Both retail giants Amazon and Walmart have actually reported a one percent revenue loss from just 100ms of site loading delays.
~ Walmart saw a two percent increase in conversions for every one second improvement in load time.
~ Mozilla reported a 2.2 second page speed increase from speeding up its page load.
~ Recent download figures for Firefox went up by 15.4 percent, which equals $10 million a year.
~ Shopzilla reported a 50 percent operational budget reduction by diminishing the load time of its website pages.

Load Speeds Affect Your Search Rank

Do you know how important your site speed is for your SEO? Websites that load quickly, get a higher search engine ranking. That’s is because Google actually tends to prefer faster websites. It prefers them so much that it rewards the fast ones with a higher ranking in the search engine results. In addition, user experiences are another factor included in the ranking algorithm at Google. Therefore, when you boost your website speed and improve the user experience, you’ll eventually be improving your SEO ranking.

This results in higher traffic and attracting a great deal more in the area of quality leads. Those leads can convert to visitors and then to customers. You can expect to increase your overall sales exponentially, generate more revenue, and increase your bottom line.

HTTP Requests

Your website could be slow due to an over-abundance of HTTP requests. When a user visits your site, they’ll be requesting certain files by having their web browser request the specific files from your server via the HTTP protocol. Those files can include CSS, HTML, and JavaScript files. If you have too many of them, there will be a great number of HTTP requests causing your website to slow down. That’s the reason for minimizing HTTP requests by combining the CSS, HTML, and JS scripts, using CSS in place of images (if possible), reducing the number of elements per web page, installing a cache plugin and reducing redirects that are responsible for creating more HTTP requests and increasing the page load time.

Speed Up Today!

If you’re ready for seriously optimizing your website speeds, automatically minifying, compressing and caching your static data (including CSS, HTML, Images, and Javascript), then why not try Togglebox Web Accelerator? It’s not just FREE but requires no setup so you can spend your valuable time focusing on the development of your website. Why waste a ton of time working through lengthy service configuration when you can do it hands-free by turning it on? And, your newly accelerated website will be not only faster loading but also secured via Let’s Encrypt SSL. So, find out how much more effective your site can be when your images, scripts, and web pages become automatically compressed, optimized, and distributed worldwide. Get your accelerated cloud today!

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MyHostNews Senior Editor

MyHostNews Senior Editor

Providing Web Host News, Discussions, Reviews, Commentary, Interviews and Blog Articles to the FindMyHost, Inc. Network.

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