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Deluxe Corporation Debuts Small Business Revolution on Main Street Web Series, Opens Nominations for Its Next $500,000 Revitalization

September 28
07:28 2016

SHOREVIEW, Minn. – Deluxe Corporation is premiering an all-new online series this week that shares the compelling story of how one small town, and its small businesses, are overcoming the significant challenges facing Main Streets across America.

The eight-episode “Small Business Revolution on Main Street” series chronicles the inspirational small businesses in Wabash, Indiana. It illustrates how Deluxe marketing experts – led by Chief Brand and Communications Officer Amanda Brinkman, and joined by dynamic entrepreneur and Shark Tank star Robert Herjavec – bring a $500,000 revitalization to local businesses and entrepreneurs, from a pastor who opened a tattoo parlor, to the daughter of migrant workers who showcases local artwork in her shop, to a bar owner looking to leverage his cooking skills in a new kitchen.

The first two episodes are now streaming at, and two additional episodes will be released each week for the next three weeks. Flow Nonfiction out of Austin, Texas directed and filmed the series for Deluxe. And now, the public is invited to nominate which town they believe should win the Small Business Revolution’s next $500,000 revitalization.

Deluxe, a leading provider of small-business marketing and financial services, launched the inaugural Small Business Revolution on Main Street contest in January, receiving nearly 10,000 nominations for small towns across America. After being named a finalist, Wabash rallied nearly 97,000 of the nearly 184,000 votes cast to win, and Deluxe experts and Herjavec worked one on one with its small business owners and other leaders, providing marketing services, business advice, and other support and improvements.

“We have been so inspired by the passionate business owners and residents of Wabash, and we know that viewers will fall in love with their unique stories as well,” said Brinkman. “After seeing the Small Business Revolution’s impact on this community, we encourage everyone to nominate their favorite small town to receive its own revitalization and be the subject of next year’s series.”

In each episode, Brinkman and Herjavec tackle marketing, business and personal issues facing the small business owners. The series captures the struggle to run a business in a small town along with the triumph of a community coming together.

Wabash, which was the first electrically lighted city in the world, had not lost its spark – but the town, like so many other rural communities, witnessed a diminishing economy and the exodus of businesses and workers from its downtown core. When Wabash won the Small Business Revolution contest, Deluxe provided marketing expertise and services to position the town for future success, and the video series offers insights for other small towns and small businesses as well.

“Working with these small businesses in Wabash was inspiring, and it goes to show what can be accomplished when entrepreneurs and town leaders band together with a common goal of supporting their Main Street business community,” Herjavec said. “As people watch this new web series, they will see so many lessons and themes that are applicable to small towns across the country.”

In 2015, in conjunction with its 100th anniversary, Deluxe created the Small Business Revolution to celebrate a century of providing marketing and other services to small businesses and financial institutions. The project started by telling 100 stories of small businesses throughout the country, and Deluxe produced a longer-form documentary film about the critical importance of small businesses to our economy. In 2016, Deluxe launched the Small Business Revolution on Main Street program to shine a spotlight on the importance of small businesses in small towns across America. Learn more at

About Deluxe Corporation
Deluxe is a growth engine for small businesses and financial institutions. 4.5 million small business customers utilize Deluxe’s service and product solutions, including website development and hosting, email marketing, social media, search engine optimization and logo design, in addition to our industry-leading checks and forms offerings. Deluxe serves approximately 5,100 financial institutions with a diverse portfolio of financial technology solutions that enable them to grow revenue and manage their customers’ throughout their lifecycle, including our best-in-class check program solutions. Deluxe is also a leading provider of checks and accessories sold directly to consumers.

About Flow Nonfiction
Flow Nonfiction is a Clio award-winning creative content studio based in Austin, Texas. The company produces commissioned and original programming celebrating positive social impact, with series appearing on MSNBC, Netflix, and Hulu.

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