Press Releases

ContentBridge Turns to Equinix to Transform Digital Supply Chain

April 18
11:47 2016

REDWOOD CITY, Calif., — Equinix, Inc., the global interconnection and data center company, today announced that ContentBridge, a leading provider of digital supply chain solutions for the media and entertainment industry, has turned to Equinix to implement an Interconnection Oriented Architecture™ (IOA™) that will enable the company to transform its digital content distribution solution to a fully cloud-based, distributed model. By utilizing Equinix Cloud Exchange™, ContentBridge is able to gain secure, direct access to multiple cloud providers to enable rapid, secure content delivery. Equinix will be discussing this deployment in booth #11304 (in the Connected Media Pavilion) at this week’s NAB Show, taking place April 16- 21 in Las Vegas.

ContentBridge enables studios, distributors and aggregators to deliver movie, television, short-form and music content to digital media retailers more efficiently than traditional postproduction operations. Driven by a need for a robust and scalable solution for its digital supply chain business, ContentBridge turned to Equinix to improve its delivery model by gaining access to the thousands of cloud and network service providers inside Equinix’s global platform of 145 data centers in 40 markets around the world. In addition to creating a seamless cloud infrastructure, by working with Equinix, ContentBridge is also able to achieve industry-leading scalability and expansion, and extremely fast delivery to multiple content delivery networks (CDNs).

Highlights / Key Facts

  • Working with Equinix, ContentBridge re-architected its IT based on an Interconnection Oriented Architecture™ or IOA™ model, which is a transformative approach to interconnecting people, locations, clouds & data. Developed by Equinix, IOA is a proven and repeatable engagement model that shifts the fundamental IT delivery architecture from siloed and centralized to interconnected and distributed. And, only Platform Equinix™ provides the critical building blocks to implement this architecture – a global footprint of data centers, dense cloud and service provider ecosystems, and the ability to integrate data and analytics at the edge.
  • For multi-cloud access, ContentBridge utilized Equinix Cloud Exchange, an interconnection-based solution that provides direct, private access to multiple cloud providers, such as Microsoft Azure and Google Cloud Platform, via a single port.
  • On Tuesday, April 19th, Equinix and ContentBridge executives, Brian Lillie and Douglas Reinart, will be participating in a panel at the NAB Show that discusses how cloud has shifted the media industry landscape over the last three years, and looks at the future of technology trends shaping media today. For more information on this panel, click here.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most interconnected data centers. In 40 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies.

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