Press Releases

123ContactForm announces 123FormBuilder for Marketo

March 18
11:57 2015

Timisoara, Romania – Online form builder and survey maker 123ContactForm has today announced that it has integrated with Marketo, a leading provider of marketing software and solutions. Both highly trusted and well established in their respective industries, Marketo is currently the second biggest marketing automation platform worldwide, while 123ContactForm is one of the most powerful form building and data management tools on the market, with over 600,000 customers globally.

The new solution, known as 123FormBuilder for Marketo is located in Marketo LaunchPoint™ and is aimed at B2B and B2C marketers in businesses of all sizes, but especially those at enterprise level. The integration gives marketers the capacity to build custom surveys and use them to gain insight and add prospects to their marketing database, thus growing their reach and helping to convert traffic into leads. Online forms and surveys can be placed anywhere: on a website or blog, in email messages, on social media, on the sidebar of a webpage, or on landing pages. They collect leads which are imported into Marketo, continuously and in real-time.

This collaboration between the online form builder and the marketing automation platform brings together the power of immediate data gathering with quantitative or qualitative research, combined with powerful marketing administration software. Users can build forms and surveys inside 123ContactForm, share them where needed and collect data inside Marketo. The data can be used for email campaigns, market research or making informed marketing decisions.

“Research has found that there is a natural deterioration of up to 25% per year in marketing email lists. This obviously reduces the effectiveness of the communication,” commented Florin Cornianu, CEO of 123ContactForm. “123FormBuilder for Marketo overcomes this problem by ensuring that contacts not only remain current but that fresh ones are also gathered, and brings with it the added benefit of continuously engaging customers and prospects via a well-placed survey.”

The integration benefits users in a number of ways. Conditional logic ensures intelligent survey behavior, with survey questions being shown or hidden depending on users’ selections, along with custom notifications in the form of direct email alerts which are sent straight to the appropriate team member.

123FormBuilder for Marketo is also easy to use, offering all the features required to create optimized forms and surveys. Because it works directly in the browser, there is no download or install – and a relatively short learning curve. Marketers can interact with visitors in a user-friendly way, for example, with auto-responders, “thank you” messages and branded surveys or forms.

“We’re excited that 123ContactForm is joining LaunchPoint™ to offer our customers the ability to build user-friendly online forms,” said Lou Pelosi, Senior Director of LaunchPoint™ at Marketo. “As the role of the marketer continues to evolve, Marketo is committed to cultivating an open platform that empowers customers with the flexibility to select the best marketing technology solutions for their business needs.”

As with all 123ContactForm partnerships, 123FormBuilder for Marketo comes with world-class support for customers, including direct live chat on the website, email support and one-on-one consultations. 123ContactForm will help every Marketo user to easily build surveys and other forms (such as newsletter subscription opt-ins, event registrations and order forms) and put form intelligence at work in their campaigns. From knowing the referral of each visitor who submitted the form or survey to getting custom reports, everything is designed to be user-friendly and highly accessible.

“Forms and surveys save time, keep everything together, secure leads and allow marketers to instantly target campaigns based on the results,” added Cornianu. “123FormBuilder for Marketo answers this need by integrating two powerful services. When you take into account that research has found that customers will manage 85% of their relationships without talking to a human by 2020, you realize that email marketing is going to remain as relevant as ever.”

With this partnership, 123ContactForm has further expanded its reach into the market for form and survey solutions for marketing automation, which began with partnerships with MailChimp, Constant Contact and AWeber, and which was followed shortly afterwards with integrations with ExactTarget and Salesforce.

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