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.LTDA: InterNetX Corp. Launches the first business extension for Latin America

.LTDA: InterNetX Corp. Launches the first business extension for Latin America
September 30
13:29 2014

Regensburg – Miami – InterNetX Corp. launches the first domain extension for a Latin American corporate identifier. The registry’s website is now online at https://www.nic.ltda.

LTDA („Limitada“) is aimed exclusively at companies that operate as “Sociedade Limitada” or “Sociedad de Responsabilidad Limitada” as well as “Compañía de Responsabilidad Limitada” – which corresponds approximately to LTD in the English-speaking world. There are around six million of these companies in Brazil, Chile, Ecuador and Colombia alone. Due to the economic progress in the region, their number is growing constantly.

The public procurement regulations of .LTDA require that only LTDAs listed with the competent authorities are allowed to register a domain under this extension. For Thomas Mörz, CEO of InterNetX, this specialization is one of the most important criteria when launching a company extension: „.LTDA has been conceived as a uniform TLD that builds confidence. A user who visits a web page with a .LTDA domain should feel confident that the site is run by a company with this legal form“, says Thomas Mörz.

With the introduction of .LTDA new space is created on the Internet. Addresses that are already taken under other domain extensions are still available for registration under .LTDA. The new extension holds many opportunities for companies to present themselves on the Web. Companies can secure for example domains that match their name: If a company has so far been represented online under www.companyname-ltda.com.br, they can use the shorter and more catchy domain www.companyname. ltda with the start of .LTDA. A .LTDA domain will not automatically be associated by users with a specific country, but is understood throughout all of Latin America. This can become a competitive advantage in this large and dynamic market.

The technical handling of .LTDA is done in partnership with the experienced and established backend provider Afilias. This means that .LTDA relies on a market-proven infrastructure that guarantees stability and security for the users of the domain extension.

The introduction of the new domain extension proceeds in two phases: On October 29, 2014 a 30-day Sunrise period will begin for .LTDA. During this time trademark holders can register domains matching their trademark. Prerequisite for participation in the Sunrise period is an entry in the so-called Trademark Clearinghouse (TMCH), a kind of digital brand database for new gTLDs. The General Availability or Live Phase for .LTDA starts on December 2, 2014: From this point on, any „Limitada“ can freely register their domains.

Find out more about .LTDA: https://www.nic.ltda

About InterNetX Corp.:
InterNetX Corp. – the registry for .LTDA – is a company registered in Miami, Florida, USA and a wholly-owned subsidiary of InterNetX GmbH (Germany). With more than 300 ccTLDs and all gTLDs and new gTLDs, InterNetX is one of the largest registrars worldwide. InterNetX has been active in the domain business since 1998 and is accredited with most registries around the globe. InterNetX is part of the United Internet AG.

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