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Hybrid cloud is the future for 60 percent of UK and US enterprises, finds Rackspace study

August 16
11:55 2013

Web Hosting News San Antonio, TX –  A new study by Rackspace ® Hosting (NYSE: RAX) suggests that while the public cloud remains important to IT decision-makers at UK and US enterprises involved in the research, the limitations of using this type of platform as a one-size-fits-all solution are becoming more apparent. According to the survey, these limitations are leading many respondents to turn to a hybrid cloud infrastructure (i.e. public cloud, private cloud and dedicated servers working together in any combination) for certain applications or workloads.

The future is hybrid

The Rackspace study, conducted by independent technology market research specialist Vanson Bourne, investigated the use of different types of clouds – public, private and hybrid – along with dedicated servers by UK and US enterprises*. The study found that 60 percent of respondents have moved or are considering moving certain applications or workloads either partially (41 percent) or completely (19 percent) off the public cloud because of its limitations or the potential benefits of other platforms, such as the hybrid cloud**.

The research also shows that the majority (60 percent) of IT decision-makers see hybrid cloud as the culmination of their cloud journey, rather than a stepping stone to using the public cloud alone for all their cloud needs***.

John Engates, CTO of Rackspace, says: “The findings of our study indicate that the hybrid cloud is the next cloud for many organizations. They may have started with a public cloud-only architecture, but have come to realize the limitations of this approach as they’ve continued on their cloud journey. They turn to the hybrid cloud because it can combine the best of public cloud, private cloud and dedicated servers, delivering a common architecture that can be tailored to create the best fit for their specific needs. For example, instead of trying to run a big database in the public cloud on its own, which can be very problematic, businesses can leverage the hybrid cloud to run that database much more efficiently on a dedicated server that can burst into the public cloud when needed.”

For example, Darren Robertson at Action for Children, says: “In the past we used public cloud for many of our applications and workloads, but as we grew it became clear that some of these applications were becoming too complex for a public cloud-only deployment. We chose a hybrid cloud solution from Rackspace, which includes public cloud, to ensure adequate control over our infrastructure, and have also enjoyed performance, reliability, security and cost benefits.”

Action for Children, one of the UK’s largest and most prominent charities, uses Rackspace’s Hybrid Cloud to get the privacy, security and control of dedicated servers, but the ability to burst into a public cloud when necessary. Dedicated hardware – in the charity’s data center but managed by Rackspace – is used to host sensitive data relating to children and families. Rackspace’s Public Cloud provides the agility to accommodate spikes in website demand. The charity uses the same cloud for Big Data analytics, placing on it a Hadoop cluster of anonymized customer, donor and fundraiser data, so that it can provide its diverse user groups with bespoke online experiences to improve engagement and support.

About Rackspace
Rackspace® (NYSE: RAX) is the open cloud company and founder of OpenStack, the standard open-source operating system for cloud computing. Headquartered in San Antonio, Rackspace delivers its renowned Fanatical Support® to more than 200,000 business customers, from data centers on four continents. Rackspace is a leading provider of hybrid clouds, which enable businesses to run their workloads where they run most effectively — whether on the public cloud, a private cloud, dedicated servers, or a combination of these platforms. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, and is featured on Fortune’s list of 100 Best Companies to Work For. For more information, visit www.rackspace.com

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