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Switch Datacenters Starts Incubator Program for Energy Efficient Data Centre Technologies

November 19
12:29 2012

Web Hosting NewsAmsterdam – Switch Datacenters, owner of a major, highly energy- efficient and carrier-neutral data centre in Amsterdam with an envisaged Power Usage Effectiveness (PUE) of 1.1, is to assume the role of an incubator for energy-efficient data centre technologies. Switch Datacenters’ R&D department has therefore set up a ‘Data Centre of the Future Program’. It has also engaged the services of KINXX PR to publicise its incubator programme more widely.

Switch Datacenters’ ‘Data Centre of the Future Program’ comprises structured R&D methods of extensively testing new technologies, before deciding whether they are to be implemented. ‘We aim to adopt a considerable range of innovative data centre technologies as part of this program,’ says Gregor Snip, Technical Director of Switch Datacenters. ‘Particularly in the field of data centre cooling, as this is an area which still offers scope to achieve further energy efficiency.’

Data Centre Amsterdam

The incubator program has dual objectives. Mr Snip: ‘Our first data centre – Switch AMS – is located in Amsterdam, one of the world’s largest internet hubs. Given that data centres generally consume large amounts of power, a great deal of attention is being devoted to energy efficiency in this region, by means such as Green IT Amsterdam – the public-private partnership comprising IT companies and the local authorities. From the perspective of corporate social responsibility (CSR) we are keen to ensure that our data centre in the Amsterdam region makes a significant contribution towards further energy savings in the data centre market.’

‘Furthermore, as a data centre firm, we are keen to establish a pioneering position both in the field of energy efficiency and the application of green data centre technologies,’ Mr Snip continues. ‘Primarily with a view to cutting costs, given that electricity charges form a quite considerable portion of a data centre’s total operating costs. And this can basically only be achieved by trying out and meticulously testing the very latest data centre technologies yourself according to structured R&D methods, before proceeding to select the most ideal technologies on the basis of best practices.’

Innovative Data Centre Cooling

‘We are convinced that implementing and testing various cooling technologies alongside one another will enable us to make the best possible efficiency comparison,’ Mr Snip admits. ‘Moreover, the one technology may well improve or complement the other, thus providing a redundancy solution. We therefore expect to eventually be able to simultaneously employ a range of technologies from the incubator programme, either as a sort of customised hybrid or perhaps as a stand-alone technology aimed at particular customer segments. In anticipation of the launch of the programme, we have already begun testing an innovative cooling technology. Now that the incubator programme has been officially approved, we expect to be able to add further technologies to the programme within the short term.’

Switch Datacenters has engaged the services of KINXX PR with a view to boosting the brand familiarity of its incubator program. ‘KINXX PR has gained a great deal of experience operating as an IT PR agency in the data centre & hosting market,’ Mr Snip enthuses. ‘Furthermore, it is highly adept at conveying the story behind a firm or product in a favourable manner, which should enable us to present ourselves in a much better light, thus more easily attracting firms to participate as partners in our program for testing new data centre technologies.’

About Switch Datacenters
Based in Amsterdam, Switch Datacenters ( is a supplier of extremely energy-efficient, carrier-neutral data centre services. Its data centre already operates at with a Power Usage Effectiveness (PUE) of 1.27. And its R&D department aims to further reduce this figure during the next few months – by means of the implementation of innovative cooling concepts – to a level of just 1.1, which is extremely energy-efficient. Furthermore, Switch Datacenters (high density) co-location services are climate neutral and therefore provided on a ‘green’ basis, by means including the use of solely green electricity.

The data centre itself was opened in 2011. The first data centre established by Switch Datacenters (Switch AMS) has a floor area of 8,320 square metres (89.555 sq ft), which is being put into operation in several phases. The data centre is located on Amsterdam’s fibreglass hub, in the city’s Zuid-Oost district. While Switch AMS is currently connected to 460 fibreglass connections belonging to some 40 carrier networks, this figure is certainly expected to rise even further. This should greatly benefit its efficient and redundant Internet user network.

Switch Datacenters’ state-of-the-art data centre infrastructure nevertheless pays consideration to the latest IT developments, such as virtualisation and cloud computing, in which regard uptime is absolutely crucial. Switch Datacenters therefore applies AEG’s high redundancy UPS technology, which is comparable to a RAID5 system, while the data centre offers clients a guarantee of 100 percent uptime.

Social media Switch Datacenters:

Twitter: @SwitchAms

KINXX PR is a Dutch company specialised in Public Relations (PR) and Content Marketing. The company has thorough knowledge built up within ICT, also in the field of hosting and data centres. KINXX PR helps technology oriented companies to produce high quality content and to promote these companies in online and print media. In the extension of ICT copywriting and the generation of online and offline press coverage KINXX PR also delivers SEO copywriting and optimization of visibility in Google and other search engines. Bottom line it means that the services of KINXX PR will help technology oriented companies to get a sales boost and building a stable brand at the same time.

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