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How to Promote your Local Business on Google

November 20
20:04 2012

Google is by far the most popular search engine on the internet. In fact, Google is so popular and so widely used many people make Google their homepage.  Google offers business many tools to help increase visibility and target the right online audience traffic- some are more confusing than others. Most businesses, especially businesses that are physical and don’t rely only on online activity have different needs, and Google has found ways to accommodate everyone. So how do you promote your local business on Google effectively?

The first thing to do is make sure your website is optimized for indexing through Google. There are many ways and theories on how to do this, but the best way is to make sure your website is full of original content and well organized. You can’t show up on Google’s search results if you’re not on the internet at all. You can do your research and build your website yourself, or you can have an expert do it for you. You can find a great expert to help you here on the Business Hosting Marketplace if you don’t have a website already.

The second thing you need to do is look into advertising through Google. Google offers an ad service called AdWords, (and now AdWords Express). AdWords advertises your business by placing your business’s ad at the top of relevant search results. 97% of people looking for local businesses find them online through Google, so implementing AdWords is an excellent way to get your name out there. Google also only charges for their AdWords service if someone clicks on your Ad. You pay directly for your success.

Google also offers an entire package designed to connect local businesses with their customers called Places for Business. This couples their AdWords service with other free services. You can add photos of your business, add your businesses’ address, and add hours of operation. This can all be tied into Google’s map display, so potential customers can click on the tag on the map’s search results and instantly see your businesses’ basic info there. There’s also a place for customers to leave reviews of their experience with your business, that’s viewable right along with your basic information. This is not only available from home computers, but mobile devices have access to this same service so people on the move can find what they need just as easily.

Finally, Google has a social platform that you can easily tie your business into, along with showing up on search engine results and signing up for AdWords. Google+ is a professional Facebook alternative that works seamlessly with their other promotional products. You can share with your customers in many ways, such as updating on new stock, any changes in your business, offering promotions, offer partner links or information, anything you want at the times that are right for your business.

Google offers many tools to help you promote your local business effectively. Not taking advantage of them would be a mistake. Selecting the best web hosting provider through, and setting up your business through Places for Business will indeed bring your business success.

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