Press Releases

Ecwid Updates Partner Programme to Grow Resellers’ Social and E-Commerce Capabilities

May 11
10:08 2012

Hosting NewsLONDON, UK – Ecwid, Inc., producer of the world’s first platform-neutral, drop-in store builder widget, has today announced the launch of an enhanced partner programme and reseller drive. The new, simplified Ecwid partner programme gives members the chance to gain a competitive edge by upselling easy-to-deploy e-commerce solutions to existing and new customers. Ecwid can be easily embedded into any website, blog or social network page meaning that website owners can quickly and simply set up an online store in minutes. By offering this solution to partners in a transparent, simple and flexible tiered package, Ecwid can empower resellers to capitalise on the rapid expansion of the e-commerce market, which is growing at a rate of 19.4% per year and set to be worth $963 billion globally by 2013*.

Ecwid’s new partner programme aims to recruit resellers of all sizes: large web hosting companies, medium sized providers and smaller affiliate partners. Ecwid offers an e-commerce solution which can be easily integrated with any portfolio or site builder and mirrored on many sites at the same time. Multiple store fronts are run from a single control panel, and seamless, action-free upgrades mean high ease of use for the store owner, with minimal support requirements. Low overheads offer partners high return on investment, and Ecwid’s freemium model encourages high customer adoption.

The Ecwid partner programme, strips out the complexity of traditional channel programmes and makes it easy for resellers of any size to join. In addition, the tiered structure of the programme, which offers the option of bolt-ons to allow custom built packages, means that Ecwid can better address the specific needs of different types of reseller. The Gold, Silver, Bronze and Affiliate tiers, are differentiated through deployment fees and revenue commitments, and each comes with a different user benefits:

Bronze level partners
• No required upfront revenue generation commitment – highly accessible for smaller partners
• Account management API’s – allows businesses to smoothly integrate Ecwid with their existing platforms
• Co-branding capabilities – promotes improved personalisation

Silver level partners
• Single Sign-On – helpful for sites with an existing user base, who wants to make checkout process more transparent and easy for their customers
• White labelling – allows resellers to offer the product to customers in any way they feel fit
• A one month free trial option for end users – helps resellers to encourage customer uptake

Gold level partners
• Mentions on the Ecwid website – provides an additional channel to boost website traffic
• Staff training – enables increased employee understanding, competence and customer satisfaction
• SLA’s – offer resellers a guaranteed level of service
• Rapid response tech support – guaranteed 12 hour turn around over email or phone means peace of mind for resellers

The Ecwid Affiliate programme is designed to allow the smallest of partners to take advantage of the resale possibilities of the Ecwid tool. Simply by referring clients to Ecwid affiliate partners can get a 20% recurring revenue commission. With no upfront fee the Affiliate programme is structured to allow the smallest partners to generate profit right from the very first sale. User benefits of the Affiliate programme include:

• Automatic commissions payment via PayPal
• Real-time performance tracking and a comprehensive set of reports
• Pre-configured marketing banners
• Tools for running campaigns on Facebook and Twitter

“The rapid growth of e-commerce and the continuing popularity of social networking sites indicate that in 2012, more merchants than ever before will be looking to spread their wings and take advantage of selling on both existing and new platforms in order to increase their revenue streams, “ states Fazlyev. “With Ecwid, resellers can increase their own revenue streams through providing a solution that is designed to fit into any web site, platform or social network without requiring technical or financial resources. The revamped Ecwid programme offers a simple, transparent and flexible way for resellers of all sizes to create the perfect e-commerce package for their end users.”

About Ecwid
Ecwid offers a new approach to building an online store: a free, SaaS-based widget, compatible with any existing site and payment system, designed to be trouble-free and lightning-fast. Founded in 2009 by Ruslan R. Fazlyev, Ecwid won The Business Project 2010 startup contest sponsored by Google and Forbes Russia. Fazlyev’s first startup, X-Cart, was founded in 2000, producing the world’s first PHP store builder software. With no funding, X-Cart grew from a team of three students to 120 employees. Fazlyev has left X-Cart to commit his time fully to Ecwid.

* Goldman Sachs in JP Morgan’s annual Nothing But Net: 2011 Internet Investment Guide on digital commerce

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