Press Releases

PEER 1 Hosting and Search Laboratory Boost Online Ad Spend

April 25
09:20 2012

Web Host NewsSouthampton, UK – Findings from PEER 1 Hosting, the global online IT hosting provider, and its new search marketing partner Search Laboratory, are showing visitors to Internet World, how to boost ad budgets.

A low Google quality score due to slow page loading times results in a significant higher cost of pay per click. This can create a payment increase per click through, meaning a company is paying more than its competitors to drive traffic to its website.

These findings and others on how to maximize the profit from your website will be discussed on stand E4000 at Internet World, at Earls Court, London from 24 – 26 April 2012. Experts will be on hand to provide demonstrations, advice and consultation on how to make Google work harder for your website through better hosting and SEO.

Search Laboratory’s new business director, John Readman comments: “Where a company hosts its website becomes increasingly significant when dealing with digital marketing spend. Based on Google’s standards, pages need to load no more than three seconds slower than the regional average to prevent a lower ranking by Google. The slower the site the more you will be penalized on a pay-per click basis, whilst your SEO ranking will also suffer for the same reason.”

PEER 1’s managing director, Dominic Monkhouse comments: “Page load times are critical to success in terms of getting customers to and keeping them on your web page. The worst effect of slow site speed is that buying customers, for whom you have paid money to get to your site, leave as they have to wait for content to load. You can have the most exciting and creative PPC or SEO campaign, but if the site is let down at the last hurdle by its hosting provider, the conversion will have been lost.”

Readman continues: “To ensure our customers don’t face these challenges we’ve partnered with PEER 1 Hosting, who have a dedicated 10GB/s FastFiber Network™ across 18 global data centres, and a RapidEdge CDN™, which delivers international content incredibly fast and efficiently.”

To find out more about why Google hates a slowcoach and to make your website make more money, please visit stand E4000 at Internet World or visit

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