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Runa Capital and Parallels Announce Partnership in a New Go-To-Market Accelerator Program for Independent Software Vendors of Cloud Applications and Services for Small and Medium Business (SMBs)

February 15
13:13 2012

Web Hosting NewsORLANDO, FLORIDA and MOSCOW –    Runa Capital ( , a global technology venture capital fund, and Parallels® (, the hosting and cloud services enablement leader, today announced a cooperative investment program to stimulate and support the development of next-generation cloud and other hosting applications and services. The companies have created a go-to-market plan that will co-invest in selected independent software vendors (ISVs) who certify and package their software under the Application Packaging Standard (APS) program for cloud-enabled application and services.

The Runa Capital-Parallels APS Accelerator Program will focus on making strategic investments, consisting of both financial and co-marketing support, for new and emerging ISVs that create innovative, APS-certified revenue-generating applications. A key focus will be on those ISVs creating software that appeal to both service providers and small and medium businesses (SMBs), the fastest growing IT segment for cloud and other hosted solutions. The joint announcement was made in Orlando today during Parallels Summit 2012, an event that attracts a global audience of over 1,300 participants from across the cloud and hosting industry.

The Runa Capital-Parallels APS Accelerator Program will consider those ISVs with certified APS Standard software. APS takes a standardized approach to simplifying the distribution and deployment of hosted applications, and creates valuable new revenue opportunities for the ISV and service provider alike. The growing APS catalogue allows services providers to select from over 300 APS-enabled applications and services that are easy and ready-to-deploy.

“Part of Runa Capital’s mission is to serve as an incubator for the hosting and cloud industry. By investing in those ISVs who embrace the ASP Standard, we can ensure companies in our portfolio have an enormous head-start for building their sales channel,” said Serguei Beloussov, senior partner at Runa Capital. “We’re focusing on ISVs that APS-certify their applications and services because once certified, these apps are easy to deploy and maintain.”

“The Runa Capital-Parallels APS Accelerator Program will benefit ISVs by not only providing financial and co-marketing support, but also giving them access to a vast sales channel of more than 5,000 Parallels service providers and resellers who serve more than 12 million small and medium businesses (SMBs),” said John Zanni, Vice President of Marketing and Alliances at Parallels. We’re excited to be partnering with Runa Capital on this program, as it will benefit both the next-generation of ISVs bringing innovative APS-certified applications to market and also the entire hosting industry, as we continue to seek new opportunities to profit from the cloud.”

ISVs interested in the program should first contact Runa Capital at for more information before they decide to APS-certify their software. Only those ISVs with APS-certified applications are eligible for consideration for the Accelerator Program. The APS Standard program is open to all companies regardless of participation in the Accelerator Program.

More information on the APS Standard is available at, which includes a listing of APS applications, technical documents and guidelines for ISVs on how to package applications in APS. Parallels also offers ISVs an APS packaging course and a student guide, as well as certified APS system integration partners to provide experienced development resources to accelerate time-to-market.

About Runa Capital
Runa Capital is a technology-focused venture capital firm whose investments have created or incubated companies with over $10 billion USD in assets. It was established to seek growth opportunities in the rapidly growing areas of the tech sector, with specific focus on cloud computing and other hosted services, virtualization and mobile applications. For more information, please visit

About Parallels
Parallels is a worldwide leader in hosting and cloud service enablement and desktop virtualization. Founded in 1999, Parallels is a fast-growing company with more than 800 employees in North America, Europe, and Asia. For more information, please visit, follow us on Twitter at and Like Us on Facebook at

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