Press Releases

Go Daddy Introduces Premium DNS

February 15
09:12 2011

Web Hosting NewsSCOTTSDALE, AZ – What’s easier to remember — or Thanks to the Domain Name System, or DNS, we don’t need to remember the IP address of our favorite websites, just the domain names. As a natural extension for the world’s largest domain name registrar and top Web hosting provider, Go Daddy is taking DNS control to the next level with Premium DNS.

There are more than 200 million registered domain names that comprise the Internet, all of them running through DNS — a critical process which matches meaningful domain names (i.e. “”) with the numerical IP identifiers to locate that website on a particular server (i.e.  Go Daddy’s Premium DNS provides users with tools to enhance and protect that process.

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Through Go Daddy’s global Anycast (DNS routing) network, Premium DNS offers faster, more reliable and more secure DNS resolution.  Traffic is balanced across multiple Go Daddy data centers throughout the United States, Europe and Asia, to eliminate a single point of failure and to route DNS activities for maximized performance.

“Go Daddy customers not only take pride in their online presence, but many also depend on it for their business,” said Go Daddy CEO and Founder Bob Parsons.  “With the customization tools we provide through Premium DNS, customers can easily tailor their DNS functionality and — it comes with a 99.999 percent uptime guarantee!”

Premium DNS users enjoy options such as creating a vanity name and custom DNS Zone templates for their domain name’s server, as well as adding multiple users to one account.  Customers have the option to perform bulk imports, exports and updates to multiple domain names at the same time.

Most significantly, customers are given the option to easily enable DNSSEC — a security tool that authenticates DNS records when an Internet user tries to visit their domain name.  By assigning a specially-encrypted key to validate the DNS lookup, this tool can help prevent traffic from being diverted to a malicious computer and compromised, as part of an Internet attack.

Go Daddy’s Premium DNS offers a simple “one-click” solution to set up DNSSEC — simplifying a process usually riddled with complexities.

Typically, DNS management can be expensive to operate, not to mention confusing.  But Go Daddy is now offering this ability through a user-friendly approach, at a fraction of competitor prices — all backed with Go Daddy’s free, world-class 24/7 customer support.

To learn more about Go Daddy’s Premium DNS services, visit

About The Go Daddy Group, Inc.
Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and website design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce website hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group has more than 46 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. is the world’s largest Web hosting provider and is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. During the first half of 2010, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

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