Press Releases

NetApp launches £1 Million challenge to slash storage by 50%

September 07
15:34 2009

Web Hosting NewsLONDON, UK – NetApp (NASDAQ: NTAP) today promised up to £1 million in NetApp® storage hardware, software and services to a qualifying new customer to reduce their storage usage by 50% in a virtualised environment.

To prove the value of its storage efficiency and the authenticity of its Virtualisation Guarantee Programme, NetApp is putting forward up to £1 million in technology and services. One UK business, that is not currently a customer, will have the opportunity to implement up to £1 million of NetApp’s solutions into a VMware®, Citrix or Microsoft® virtual environment. The impact NetApp delivers to the business as a result will be independently measured and published.

[swfobj src=”” width=”300/250″ class=”border: 1px solid grey;” align=”right”] “We’re confident that customers will use 50% less storage with NetApp, so we’re willing to put our money where our mouth is with the £1 Million Virtualisation Challenge,” said Nick Thurlow, Vice President, EMEA sales at NetApp. “NetApp storage-efficiency technologies such as thin provisioning, deduplication, RAID-DP®, and Snapshot™ have proven to help customers improve performance and realise unprecedented space savings in their virtual infrastructures.

Thurlow continues, “In today’s cost cutting economy, this is a great opportunity for a UK business to address its storage challenges, receive £1 million of investment with our thanks and directly measure the impact of NetApp on their business.”

The NetApp Virtualisation Guarantee, launched in September 2008, is designed to enable customers to maximise the value of their storage investment and states businesses will use 50% less storage in their VMware®, Citrix or Microsoft® virtual environments with NetApp compared to traditional storage.

As part of the £1 million challenge, a NetApp appointed analyst will independently benchmark and measure the impact of NetApp’s storage following implementation and publish the results.

Eligibility and Requirements
Companies in the UK are eligible to nominate their company for the challenge. All nominations must be received by 21st September 2009. The company must be not be a current NetApp customer. The selected company will be chosen by a NetApp committee and awarded up to £1 million of NetApp hardware, software, and services.

About NetApp
NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency.

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