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AISO Launches New Rebranding Efforts Along with "Total Eco Web Server" Technology

March 06
22:51 2009

Web Hosting NewsRomoland, CA – launches its new website and brand identity with the announcement of the “Total Eco Web Server”™, or TEWS™ as it has been nicknamed., the first and only 100 percent solar-powered web hosting company, launched its new brand identity, symbolizing its commitment to the environment.

“Our new logo and brand identity shows the transformation from being just solar-powered to having a complete hosting ecosystem that is environmentally friendly. This new look reflects the values that has been known for in the business community, while also representing our new strategic direction for a complete environmentally-friendly hosting solution,” says Phil Nail, CTO of is located in Romoland, CA, a few miles south of Riverside, CA, where the annual rainfall is minimal and the sun is out over 70 percent of the year. “We have been able to power our office and servers without using the local energy grid via on-site solar power. Even cloudy days can collect the sun’s power and with the new TEWS setup we combine solar power, recycled rain water to cool the data center, air for Internet conductivity, virtualized servers, and other great eco-friendly technologies,” says Nail. recently added four 2,500 gallon water tanks behind the data center to harvest the annual rainfall and nightly condensation. The tanks were installed 20 days ago and they have already harvested 6,000 gallons of rainwater. has plans for adding four more tanks which will result in over 20,000 gallons of water collected. The water collected will be used for two things: landscaping and cooling the data center. Special air units from Coolerado use this recycled rain water which acts as a cooling agent to cool the hot desert air down to a cool 67 degrees all using less than 600 watts of power.

“To stay ahead of the industry we have to act and look like rock stars,” states Nail, who always seems to have a smile and his sunglasses. “That is why we chose Thunk to help with our re-brand and strategic business development. They get it. The IT industry is not a glamorous world but we believe our way is how data should move through the Internet. It’s logical and environmental, and that thinking has helped give us exposure. We are in a sweet spot right now because our infrastructure is built on solar panels so the more energy we can get out of 120 panels the easier it will be to scale – and we plan to scale. All it takes is another 120 panels and more efficient technologies and we keep staying ahead of the demands for data.”

“Solar web hosting is not a novelty, this is serious. There is no excuse for companies to use data centers and hosting providers that have old infrastructures and antiquated models with fancy websites that brag about buying energy credits,” says James Tucker, founder of Thunk, Inc. in San Francisco. “Consumers need to be smarter than that and realize that these data centers are sucking the earth dry of resources. I discovered this working on a rebrand for a large data center company and was inspired to shift my clients, company and mission to use alternative energy for web hosting. Fossil fuel hosting companies are going to need to make radical changes – and fast. This comes at a time where change is expensive but the consumer demands companies make the change or they will go somewhere that aligns with their business philosophy.”

“I am glad people choose us because we are a solar web hosting company, but in business, it has to go beyond that. We want people to come to because of our service, reliability, uptime, and customer service,” says Nail. also uses LED lighting, solar tubes, thin client computers and other unique green techniques which allow more capacity without having a large physical footprint housing hundreds of servers and cages. The dedicated servers offer high availability and are extremely scalable. All data resides on fiber drives and all data is backed up hourly. The servers utilize NetApp for the data storage and VMware to maximum server uptime. This same solution is used by 95 percent of all Fortune 500 companies.

“Companies like Discovery Channel and Indianapolis Zoo love our dedicated server solution because it gives them piece of mind knowing their data is secure,” says Nail.

About Thunk, Inc.
Thunk ( is an interactive team located in San Francisco that works with start-ups, agencies, marketers, and directors as a creative resource for web, application, print, video, and Flash projects. We specialize in information architecture, project management, content development, rapid prototyping, strategic lead generation campaigns, and branding.

About ( has been a trusted name in environmentally friendly web hosting since 1997, providing a level of service that is unmatched in the industry. All network and server hardware is fully redundant with 24×7-automated systems monitoring to ensure the highest possible uptime. Using solar panels to power its data center and network, is the first and only 100 percent solar-powered web hosting company. Customers as far away as Kenya, East Africa, rely on the service and reliability offered by For more information on Coolerado, visit Coolerado’s website at

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