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Mural and SMBLive team to help telcos, ISPs and web hosters generate inbound sales leads on behalf of SMB customers

February 04
10:06 2009

Web Hosting NewsReston, Virginia – Mural Consulting Corporation, a leading international Digital Engagement Agency, announced a partnership with SMBLive Corporation to bring SMBLive’s ‘I-Am-Found’ Business Profile to market with global telecommunications carriers, Internet Service Providers (ISPs) and web hosting providers.

“In this economy and competitive market, it’s not enough for Service Providers to simply have great communications or web hosting products. They have to find ways to deliver truly compelling value to small business customers. Simply stated, the best way to do this is to help SMB customers get found online so they can generate inbound sales leads.” – Alex Hawkinson, Mural CEO

With I-Am-Found, Service Providers can enhance their current offerings with a conversational, search engine optimized business profile. By supporting interactive content types like blogging, photos, videos, ratings and reviews, I-Am-Found helps the least technical small business create rich online profiles, get found in online search, communicate with prospects, and generate inbound sales leads. Service Providers can also upsell communications tools including click-to-call and click-to-sms, and offer recurring search and directory listing submission services.

“While connecting to the web is simple – marketing on the web is extremely difficult for most SMBs. The marginalization of the traditional phone book by search has made getting discovered difficult. Solving this problem and providing leads is the ideal strategy for increasing the value of broadband and web services,” said Matt Howard, CEO of SMBLive.

“We partnered with SMBLive based on their experience working with global telecommunications carriers, like British Telecom and Telmex, to turn broadband pipes into inbound lead machines. We believe the power of this approach will resonate with anyone who has SMB business relationships to grow and protect,” notes Hawkinson.

In partnership, Mural and SMBLive can now provide telecommunications carriers, ISPs and web hosting providers with a turnkey product plus service solution for deep mass market SMB customer engagement. This includes a branded I-Am-Found profile engine, hosting, operations and maintenance, customer support and upsell targeting.

“Through our partnership with Mural, Service Providers now have everything they need to launch a complete service today. Getting found is everything. Ask your SMB customers what they want most in 2009 and we bet leads will be on the top of the list. Mural, SMBLive and I-Am-Found have the answer.”

About Mural
Mural ( is a full service Digital Engagement Agency that helps enterprises adapt to how the Web has fundamentally altered, and continues to alter, the way that people engage and interact with brands, products, companies, and other people. Using our Web-Centric Customer Lifecycle framework, we help our clients attract more prospects, generate sales and create active and engaged customers. For those ready, we create and deploy innovative products that turn simple customers into vocal, raving advocates.

About SMBLive
SMBLive is a leading provider of inbound marketing software for SMBs. Licensed to and distributed by broadband carriers, SMBLive’s I-Am-Found software product is a one-stop, easy-to-use solution that demystifies online marketing for small business owners and enables them to get discovered online and generate inbound sales leads. By licensing, branding and distributing our solutions, broadband carriers are strengthening SMB loyalty, reducing churn, increasing ARPU, and growing faster themselves.

SMBLive’s customers include: British Telecom, Telmex, Telus, and Swisscom. For more information, please visit and

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