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Half of all Businesses Believe Online Marketing Will Help Beat Credit Crunch

December 03
18:27 2008

Host News London, UK – A poll conducted by managed hosting provider NetBenefit has revealed that 42% of companies believe increasing their online presense is an effective way to recession proof their business. With 83% of companies seeing an increase in online spend, NetBenefit argues it’s never been more important to have a reliable hosting platform from an experienced solutions provider in place.

The survey, which was carried out amongst delegates at the recent E Commerce Expo in London, asked respondents a series of questions about online marketing. Three quarters of respondents (75%) said they had 50% or more of their business online. With 80% saying they plan to move more of their business online in the next 12 months, it’s clear that many businesses believe their online presence will help them beat the credit crunch.

Commenting on the findings of the NetBenefit research, Jonathan Robinson, COO at NetBenefit, says: “Websites are an essential channel for retailers but businesses must remember that shopping around is even easier online for the consumer. It’s vital that companies with an online presence take hosting seriously otherwise they risk delivering a poor visitor experience with problems such as slow response times or even downtime.

“Ecommerce companies need to give full consideration to the relationship between brand and revenue protection with a truly robust managed hosting platform that can provide guaranteed availability backed up by 24×7 support.”

NetBenefit research was backed up by a recent IMRG report which anticipates year on year growth for the final quarter of around 15% as bargain seeking customers spend £13.16 billion online in the run up to Christmas.

About NetBenefit
NetBenefit is part of London listed Group NBT plc (LSE: NBT.). Established in 1995, NetBenefit is an experienced provider of Managed Hosting services in the UK, with a range of services to suit every level of business. Its world class network infrastructure allows it to guarantee resilient, available and secure Managed Hosting for businesses that need a hosting provider they can depend upon.

Group NBT plc is a leading provider of domain name management and Internet-related services through the six trading brands, NetNames, NetBenefit, Easily.co.uk, Speednames, Ascio and Envisional. Group NBT has over 270 employees and is based in London with offices in Copenhagen, New York, Nice, Frankfurt and Munich.

For further information about NetBenefit or Group NBT please visit www.netbenefit.com or www.groupnbt.com

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