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Equinix Names Jarrett Appleby Chief Marketing Officer

November 25
05:49 2008

Web Hosting NewsFoster City – Equinix, Inc. (Nasdaq: EQIX), a provider of global data center services, today announced that Jarrett Appleby has been named chief marketing officer for the company, effective December 8, 2008. In this role, Appleby will be responsible for managing and expanding Equinix’s premium data center services brand and building upon the company’s global leadership position in the market.

“As this year marks the tenth anniversary of Equinix, the company has never been better positioned to build upon our past successes in protecting and connecting the world’s most valued information assets,” said Steve Smith, president and CEO of Equinix. “Jarrett is a proven leader with a successful track record of building global brands and expanding markets, and he has vast insight into the complex demands of Equinix’s diverse customer mix of telecommunications service providers, enterprises, content companies and systems integrators. His expertise will serve Equinix well as the company continues its worldwide expansion and solidifies its leadership position in providing a comprehensive global service offering.”

Appleby will oversee the development and innovation of Equinix’s data center services that are relied upon by some of the largest global brands, as well as the leading insight that Equinix is known for. As a part of this, he will manage the company’s global brand development, product and service portfolio, industry analysis and outreach, communications and vertical market development.

Appleby, 46, is a 25-year veteran of the telecommunications industry, most recently serving as chief strategy and marketing officer for Reliance Globalcom LTD, where he re-branded the $1.6 billion company under a single, consistent global brand. He also led the acquisition and integration of Vanco Group LTD that expanded Globalcom’s capabilities in more than 230 countries, and the acquisition and integration of Yipes Enterprise Services which was a leader in Managed Ethernet Services for applications such as financial trading networks. Prior to Reliance Globalcom, Appleby was founder and CEO of ILV Group, a boutique consultancy for technology companies looking to accelerate growth with partnerships in hosting services, storage, managed services and application & content delivery services. Before starting ILV Group, Appleby served as senior vice president of strategy & corporate development for MCI (now Verizon Business) where he was the chief architect of MCI’s next-generation global service-delivery platform, and senior vice president of MCI Solutions which was a multi-billion dollar global enterprise services strategic business unit which included managed network, hosting & security services. He has also held senior positions at AT&T, Qwest Solutions and @Link Networks.

“Equinix is at an exciting time in the company’s history, as it began an initiative last year that significantly expanded the company’s global scope and service offering,” said Jarrett Appleby. “At the same time, it is growing at more than 30 percent a year and leading an industry in which there is a supply-demand imbalance that is projected to continue through the economic challenges of the next couple of years. I look forward to building upon the company’s significant accomplishments over the past ten years and to augmenting the company’s position as the global market leader in data center services by increasing our focus on vertical communities of interest such as financial services and media and entertainment.”

Appleby earned a bachelor’s degree in mathematics & economics and a master’s in business administration from Lehigh University.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) provides global data center services that ensure the vitality of the information-driven world. Global enterprises, content and financial companies, and network service providers rely upon Equinix’s insight and expertise to protect and connect their most valued information assets. Equinix operates 41 International Business Exchange™ (IBX®) data centers across 18 markets in North America, Europe and Asia-Pacific.

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