Press Releases

New Bamboo launches Panda – a new Open Source platform to simplify the uploading and transcoding of video content on websites

October 06
17:15 2008

Hosting News – New Bamboo, the specialist in bespoke software development using Ruby on Rails, has launched “Panda”, a new Open Source platform to help web developers, design agencies and large scale enterprises to meet the demands of uploading an managing user generated video on the web in an easy to install manner. The source code is freely available at along with installation and configuration guides.

Panda is a video platform which provides a truly robust and flexible video solution for handling high-volume video uploading, conversion (transcoding) and streaming aimed at professional organisations that want an alternative to expensive commercial solutions already on the market.  Panda also allows user generated video content to be uploaded more easily onto websites too.

Damien Tanner, Co-Founder of New Bamboo said: “Video is always a thorny issue for developers. It requires a large amount of space on the server and bandwidth for streaming. The other issue is that uploaded videos must be transcoded into various formats for playback on the web. This process is incredibly resource intensive, and needs a well executed architecture. Traditionally companies have repeatedly reinvented the wheel – spending a lot of time and money on building this difficult architecture in isolation.”

New Bamboo has built Panda to be run on Amazon’s cloud computing architecture*, which removes many of the traditional hardware problems faced by video solutions.  Furthermore, improvements to Panda will be shared online in future versions, including feedback from users and contributors.

New Bamboo advises that anyone wanting to allow users to upload video to their site, or handle a large amount of video assets should use Panda. “Individual developers and large scale businesses can feel confident by using a trusted piece of Open Source software.  Our new Open Source platform will save valuable time and money in development costs. Whilst integration with the Panda encoding platform is designed to be as easy as possible using the simple API, we do offer consultation to help develop larger scale architectures and integrate it into a site,” adds Tanner.

New Bamboo has several industry-leading clients in market segments that include business consultancy, global publishing and international not-for-profit organisations.

About New Bamboo
New Bamboo Web Development Limited is a specialist in bespoke software development using Ruby on Rails. Its range of experience covers social networks, complex e-commerce solutions and process management and collaboration tools for organisations.

New Bamboo offers a highly skilled technical team that has been programming with Ruby on Rails since its conception in 2004. The company uses an Agile methodology which is particularly suited for complex projects and is based around objective metrics, stakeholder involvement, feedback, and managed processes.  New Bamboo is privately held and based on London, United Kingdom.

About Amazon Cloud architecture
Amazon Cloud architecture combines products offered by  For example:
• EC2 stands for elastic cloud computing. EC2 allows you to add more instances of a given “image” to meet demand, hence we can scale panda to meet demand;
• S3 allows unlimited online storage.

Learn more about open source at

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