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Internet Service Provider Sees Spike In Sales During Economic Slowdown

October 09
16:03 2008

Web Host NewsLondon, UK – Sales of new domain names and “Do-it-yourself” website builder products have seen a 30% increase in the past month according to leading UK domain registration company, www.LCN.com

Mark Boost, Managing Director of LCN.com, attributes the increased popularity of the company’s web products to the natural resourcefulness of individuals in times of economic downturn.

Boost said: “Websites are seen as the most effective and direct way to reach consumers who are searching out the best deal in tough economic times as well as minimising increasing business costs” “Online sales remove a lot of the costs associated with traditional bricks-and-mortar businesses, thus allowing websites to become price competitive within the current economic climate.”

According to the IMRG Capgemini e-Retail Sales Index, e-tail sales were up 15.1% in August 2008 compared to the previous year, as savvy entrepreneurs attempt to cash in on online sales channels.

Boost noted, “The last time the global economic climate was in such a difficult position, e-commerce was not at the forefront of the minds of business owners. This time around companies are in a much stronger position to leverage this cost-effective sales channel to see them through tough times”.

Increased costs on businesses are not the only market drivers behind the focus on online buying. Increased fuel prices are making consumers think twice before driving to the shops as they become more inclined to search for the best deals online. However, companies with a high-street presence who have expanded their business into the online market should also experience increased footfall on their premises.

Boost, concluded, ‘The benefit of an enhanced online presence is two fold for most high street retails. A lot of people browse at home and come in to buy, and others go into the stores and then buy on the Internet. UK retailers are seeing the increasing importance of this factor and are attempting to complement their existing retail site.’

Throughout October, LCN are offering 25% off all two year domain registrations to both new and existing customers with the use of the voucher code 25OCTOFF

About LCN.com
LCN.com (www.lcn.com) is an ICANN accredited domain registrar and one of the top UK domain and hosting providers.

Research, evaluate and learn more about UK Hosting at FindMyHost.com.

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