GoDaddy Brings Intuitive Email Marketing To Small Businesses
SCOTTSDALE, Ariz. — GoDaddy, Inc., the world’s largest technology provider dedicated to small businesses, today announced the launch of GoDaddy Email Marketing, an email marketing solution for small businesses, and its integration with GoDaddy Website Builder. The new GoDaddy Email Marketing product is the latest addition to the company’s suite of applications that help small businesses run more efficiently and grow, while providing a holistic customer experience. GoDaddy Email Marketing is now integrated with GoDaddy Website Builder and is also available as a standalone product.
GoDaddy Email Marketing is easy-to-use, allowing small business customers to create email marketing campaigns without the complicated set up they might get from other email marketing platforms. A simple, affordable way for small businesses to stay competitive, the service was rolled out in March, stemming from the acquisition of Mad Mimi in August, 2014. The former Mad Mimi team leveraged its substantial experience serving small business customers with world-class marketing solutions and applied the same level of expertise to GoDaddy Email Marketing.
The GoDaddy Website Builder integration offers a seamless experience for customers who want to collect email addresses on a website and use those contacts to grow their businesses. Customers can simply log in and start using the applications together – one integrated service from one provider. This is in contrast to the complications and time required of a small business to stitch together products from multiple companies that require importing and exporting customer lists and making changes to numerous platforms.
With the Website Builder integration, customers can turn on a signup form on their websites and instantly begin collecting email addresses from site visitors. The new contact management functionality enables customers to add and edit contacts from within the Website Builder interface. Contacts collected from the sign up form flow directly into the contact management feature, and when the small business owner is ready, they can simply start sending newsletters by clicking “send newsletter” to begin communicating with their contacts. And the integrated email marketing service is free for the first 500 emails sent.
“Consumer expectations are high in today’s always connected world and businesses of all sizes need to engage with customers effectively and professionally. To remain competitive, small businesses must look to email marketing as an effective and inexpensive way to build lasting relationships with customers – and generating new business,” said GoDaddy Senior Vice President of Business Applications, Steven Aldrich. “At GoDaddy, we’re constantly working to make the business of business easier for customers. Integrating our products for the most holistic, end-to-end experience possible, is just one step we’re taking to deliver world-class human-scale technology solutions for small businesses.”
“Email marketing is a proven tactic for small business and one that continues to be heavily used despite the rise of numerous other channels,” said Greg Sterling, vice president of strategy and insights at Local Search Association. “Yet business owners need to step up the sophistication of their campaigns in the midst of mobile migration, increased complexity and competitive noise in the broader market.”
“Since the Mad Mimi team has become a part of the GoDaddy team, we’ve been able to combine efforts to provide small businesses with the perfect email marketing product,” said Gary Levitt, who founded Mad Mimi and now guides email marketing at GoDaddy. “Having access to GoDaddy’s 13 million customers, most of them small businesses, has allowed us to think more comprehensively about small business email marketing – leading to strategic product integrations and expanded capabilities for customers.”
GoDaddy Email Marketing is available for small businesses in international markets. The product is now offered in 26 countries and five languages: English, Spanish, German, French and Brazilian Portuguese, making it simple for small businesses around the world to engage and retain customers.
GoDaddy’s mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With more than 13 million customers worldwide and more than 59 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.
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