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TreeHouse Interactive Launches Advanced Partner Portal for PEER 1 Hosting

August 03
08:54 2010

Hosting NewsSALT LAKE CITY – TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced the successful launch of an enhanced partner portal for PEER 1 Hosting—one of the world’s top five hosting providers. The company has deployed TreeHouse Interactive’s Reseller View PRM software to support the expansion of its channel program and deliver greater value to partners through Reseller View’s unparalleled PRM capabilities.

PEER 1 Hosting has provided managed hosting, dedicated servers (through its ServerBeach division), collocation and network services since 1999. In 2008, PEER 1 saw significant growth as it launched its channel program. Now, 20 percent of the hosting provider’s business is directed through referral partners and resellers.

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“Partners have become an integral part of our business, and we expect to grow that portion of our business significantly,” said Lee Hadsock, worldwide channel program manager, PEER 1 Hosting. “We reached a point in our channel business where better technology was needed to scale and provide more value to partners. TreeHouse Reseller View helped us do this in a way no other solution could, with its ability to stratify content, features and benefits by partner level, as well as the fact that it integrates with Salesforce.com out of the box.”

The new PEER 1 Channel Partner Program portal goes well beyond a simple library of sales and marketing collateral. Powered by TreeHouse Reseller View, the new PEER 1 program offers partners an enterprise class Web portal that is consistent with the look and feel of its corporate website. The portal includes all the tools partners need to successfully sell and support PEER 1 offerings. Channel managers now have automated workflows for partner application approvals, deal registrations and lead distribution. They also have a built-in electronic communication and demand generation engine, and a dealer locator to drive leads to partners. For strategic decision making, Reseller View offers automated workflows for contract management, detailed reports for partner demographics, web page analytics and even a partner heat map that graphically depicts concentrations of partners by partner tier and location.

PEER 1 Hosting’s Channel Partner Program is seamlessly integrated into its Salesforce.com CRM system, without the need to purchase additional Salesforce.com licenses. Partner members and accounts are kept synchronized with Salesforce.com for real-time visibility of the partner network. Referrals, distributed leads and registered opportunities are powered by workflows and synchronized in real time to enable best-in-class partner lead management and opportunity forecasting.

And, with the integration of TreeHouse’s Marketing View for demand generation, Reseller View for PRM, and Salesforce.com for CRM, PEER 1 can view ROI from leads generated, whether they are worked directly or distributed to partners. Only TreeHouse Interactive offers this feature.

“We’re excited to help PEER 1 ramp up its partner program,” said Erich Flynn, CEO, TreeHouse Interactive. “It has been a whirlwind of a year, as prominent companies such as PEER 1 Hosting, SGI, BlueArc, Dot Hill and others have chosen us to support their award-winning channel programs. Reseller View’s value is evidenced by the trust these companies have in TreeHouse Interactive to help create industry-leading programs.”

To view the PEER 1 Hosting Channel Partner Program portal, visit: http://partners.peer1.com/requirements_and_benefits.aspx.

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment.

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